Celebrating 30th year with new branding and website

Backplane Systems Technology has refreshed their branding and website to mark their 30th year of
service in the industrial technology sector. The rejuvenated logo celebrates
the growth in the industry as well as the growth of the company.

Formed on the 13th
of March 1989 in response to Australia’s growing demand for custom backplanes
in the industrial control and automation sectors, Backplane Systems Technology (BST)
continues to be an Australian owned and operated provider of high quality
industrial technology, specialising in the rugged-embedded systems field.

Beginning with
backplanes, PLCs, and the niche market of systems integrators who increasingly
needed custom solutions, BST has gone on to form close, long-term connections
with their customers and suppliers, while still responding quickly to changes
in the market and to newly introduced technologies. The industrial-grade
computer age introduced x86 platforms, which led to the development of the smaller,
faster, and more rugged PCs of today that have entered the market in tandem
with the driving force of mobile applications.

Demand has grown worldwide
for artificial intelligence based solutions such as autonomous vehicles, machine
vision, and autonomous driving. BST has been consistently meeting the evolving demands
of the industry, expanding their specialities with the industry’s growth, which
now include rugged-embedded mobile computing.

Initially, the BST
website was created as a database system with the company’s wide product range
in mind. While this was effective at the backend for managing the comprehensive
product portfolio, it was an unwieldy solution. BST has now updated their
website to provide a better online experience to their customers.

Having reached this
milestone, BST now looks forward to enhancing their customer focus, utilising their
unique product range to help Australian businesses who rely on these solutions in
addition to expanding into the world market.

BST is not just a
reseller; the company works with manufacturers as well as design engineers who
craft the components of their custom systems, allowing them to offer customers technical
and design support at every level.

BST will continue to
prioritise this customer focus across their company’s operations in 2019 and
all the coming years.

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