has announced Radford Software as its New Zealand partner for Radio Frequency Identification (RFID) solutions.
Radford will market Sybase RFID Anywhere, complementing its existing line-up of dynamic inventory, logistics, supply chain management and grower payment systems.
Based in the kiwifruit growing region of Tauranga, Radford Software is the technology supplier to the New Zealand horticultural industry.
“This new partnership with Sybase is our first foray into RFID,” commented Phil Radford, Managing Director at Radford Software.
“Our decision to move into RFID is very much demand-driven, with customers demonstrating strong interest in the technology and recognising the potential it has to simplify processes and add value to their business.
“Right now, RFID is very much in its infancy in the New Zealand post-harvest industry. We see a great deal of potential however, and so do our customers. Partnering with Sybase and moving into this new area is exciting for us. We have been impressed with the professionalism and support from the Sybase team.”
Steve Dolan, Director Channels & Alliances, Sybase Australia & New Zealand said, “It’s always pleasing for us to partner with organisations that are leading the way in their respective industries. Radford are clearly one of the technology leaders in the post-harvest industry and together we recognise a strong opportunity to integrate RFID into areas such as inventory, logistics and supply chain.”