Supermarket shelf ready
TODAY the major Supermarkets are setting enormous challenges in their drive to reduce supply chain costs, especially through their demand that manufacturers develop new packaging formats that will help generate major cost savings.
Indeed the supermarkets see substantial savings in the optimisation of transport packaging, whether in new designs of shippers that use far less cardboard, or by a move to shrink film, or from some combination of both, and by shipper designs that facilitate quicker shelf loading.
The challenge is to provide transport packaging that still gives an adequate level of product protection necessary to meet the demands imposed by long distance road transport, whilst minimising cardboard usage and also facilitating easy stacking onto supermarket shelves.
Under the influence of chains such as Tesco, Aldi, Wal-Mart and Lidl, Europe is well advanced in these areas, and Cermex as the leading European supplier of case packing and shrink wrapping equipment has already developed a wide range of innovative transport pack styles that are designed in ‘Supermarket Shelf Ready’ formats.
5-Dec-2005