is a fantastic mobile business-to-business program that provides employees with access to an onsite, leisure and lifestyle products retail store.
With the success of this business over a number of years, directors of Lifestyle Innovations Simon and Scott made the decision to grow the business through franchising.
Research and preparation for a franchise business had been a 12 month exercise.
During this journey, a lot of information has been gathered about both the positives and also negatives of this franchise path.
Lifestyle Innovations clearly understood that this was to be a major investment, and one that required longevity for both their own livelihood, and also that of their franchisees.
Once the decision was made to move forward with franchising the MobileStore, the business needed to find a reputable franchise agent that could not only handle the legal documentation, but also provide advice on how to structure the business.
After careful selection criteria, Franchise Central was chosen as the agent that could provide their business with the necessary services and impetus to achieve their franchise goals.
Scott Brasher, Director of Lifestyle Innovations explains how they came to make this decision. “Nick James from Franchise Central met with us on a number of occasions. Out of all the franchise agents we had dealt with, Nick cut through all the sales jargon, and simply told us what we needed to hear,” said Scott.
“This was the first time that we actually felt comfortable about what we thought was a ‘terrific’ business model, as opposed to what was actually achievable in the marketplace. It further allowed is to validate our model, and compare this to other available mobile franchise models.”
Apart from just working with Nick, the entire team at Franchise Central provided a really great support network for both Simon and myself. When we needed additional assistance to build specific components of our MobileStore franchise, Franchise Central was able to bring their Alliance Partner network to the table, each of these experts in their respected fields, and come with proven expertise of working with Franchise Central clients.
Lifestyle Innovations MobileStore franchise has now been launched and already has our first franchise in operation.
Partnering with Franchise Central has provided the necessary skills in franchising that would ultimately not have been achieved ourselves. We look forward to a continued business partnership with Franchise Central, similar to some of their other long term customers.