Lifestyle Innovations Group is a small business based in its eastern suburbs of Melbourne. Lifestyle Innovations has been in operation for a number of years providing a selected range of high demand products that suit the outdoor and leisure activity requirements of Australian consumers.
Lifestyle Innovations currently has a successful retail showroom in Ringwood, as well as an online Web Store that includes an interactive product catalogue and shopping cart.
Lifestyle Innovations has expanded the business with a MobileStore franchise. Mobile Store franchises now provide the link between work and leisure lifestyles, and employee and employer relationships.
MobileStore franchises from Lifestyle Innovations Group is a business-to-business (B2B) program via a mobile van that visit worksites, and allow employers and employees to easily interact and quickly shop within the MobileStore for a range of somewhat outdoor and leisure products.
According to Lifestyle Innovations, the MobileStore franchise can begin to break down the barriers by having employers allow their staff access to onsite shopping stores. Lifestyle Innovations sees this MobileStore business as a real value add for employers. Similar to the lunch truck that visits each business, the MobileStore now allows employees to take a break, and shop for a range of really cool items.
Lifestyle Innovations MobileStore range of products suits both male and female, and Lifestyle Innovations tries to make some of the products a little different where possible. Employers see this as one of the value-add services for their staff that does not cost them anything apart from a quick 5 minute interruption.
MobileStore franchises will be available initially in Victoria, then all across Australia. Franchise Central is acting as the Franchise agent for the MobileStore franchise.
Lifestyle Innovations MobileStore franchises has already been servicing members of the Capricorn Society for a number year. The Capricorn Society is group with over 9000 members, and has been the basis behind building, refining and proving the MobileStore franchise model.
Each MobileStore franchise is supported with a corporate, and also franchisee marketing and sales programs that will enable rapid deployment and sales generation for each MobileStore franchisee.
MobileStore franchises are now being allocated throughout Australia. Lifestyle Innovations seeks franchisees that will share the company vision and work together.