Sybase, a provider of enterprise infrastructure and mobile software, has announced that CopperKey, a US-based predictive marketing software and solutions company has chosen Sybase IQ to power Predictive IQ, its rebuilt data analytics system, with quick, agile query performance and unmatched scalability.
Sybase IQ, a highly optimised analytics server, handles challenging data warehousing requirements with ease, meeting the demand for business intelligence, advanced analytics and fast reporting.
Compatible with standard hardware platforms and leading analytics applications, Sybase IQ offers extraordinarily high performance at a fraction of the cost of alternatives.
CopperKey offers on-demand analytics through software-as-a-service business model so its analytics performance is critical to business success.
Designed from the start for analytics, Sybase IQ produces its incredible results because of a unique architecture combining a column-based data structure with patented indexing and a scalable grid.
Sybase IQ also provides a reduction in disk and CPU requirements compared to traditional database management systems.
In a recent independent benchmark on a world’s record one petabyte of raw data, Sybase IQ compressed data 85% resulting in a green data environment with 90% less CO2 emissions over the data warehouse’s life time.
Sybase IQ is designed specifically to handle the type of large volume, high-speed analytics and predictive modelling required by CopperKey.
Their business users can receive answers to any complex query, no matter how much data is involved, in a matter of seconds, and then, true to Sybase’s vision of the unwired enterprise, access that information anytime, anywhere.
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