Bakers Delight and COBS BREAD recently staged their International Conference in Cairns, Australia with more than 1200 delegates from Australia, New Zealand and Canada. The delegates included franchisees, retail and corporate staff.
Bakers Delight turned to , an ID Issuance and Management Solution, to manage the large traffic flow of the delegates in and out of the conference plenary sessions. The Events RFID solution was deployed across seven main entries into the Cairns Convention Centre.
The Fastcards' Events RFID solution provided Bakers Delight with valuable feedback on who reported to which session, which assisted the event management for the conference and also provided accurate and detailed information for future conference planning.
Franchisee participants carried a UHF RFID Tag on their lanyard credentials which was read at entry portals made up of a reader and antennas.
Bakers Delight used the Fastcards Events RFID system to create a team-based competition among the delegates to encourage participation in both plenary sessions and extracurricular activities.
The Fastcards Events RFID system presents a way of incorporating RFID technology into an event to support both the event process and marketing information system.