TRIO Test & Measurement announced its new role as the distributor for Agilent Technologies for Queensland, New South Wales, Australian Capital Territory, Victoira and Tasmania. Also covered will be defence accounts in South Australia. TRIO Test & Measurement will sell Agilent’s basic instrument range of general purpose test and measurement products.
Agilent Technologies deals in test equipment market and the appointment of TRIO Test & Measurement as a distributor is part of Agilent’s strategy to get closer to its increasing customer base. Agilent’s existing Australian sales and marketing operations remained unchanged. TRIO Test & Measurement will provide extended regional face to face customer contact, increased marketing and local stocking of faster turnover items such as oscilloscopes and multimeters.
The sales of the Agilent basic instruments transition from Agilent direct sales to TRIO Test & Measurement will be from 1st July 2007. Moving the sales of basic instruments to a channel partner permits Agilent’s own direct sales force to spend more time on more complex products in their key customers.
TRIO Test & Measurement is one of Australia’s premier test equipment distributors with offices and sales staff across the Eastern and Southern states. Its focus is on providing a high quality sales channel to complement its suppliers operations. With Agilent’s own direct sales force and TRIO Test & Measurement’s sales force operation as a team, customers will have better access to Agilent’s products in the allocated areas. TRIO Test & Measurement's involvement in the Agilent sales channel will give Agilent three times the number of customer facing sales and support staff available to support its customer base.
Agilent Technologies has its service, calibration and support operations in Melbourne. TRIO Test & Measurement will also offer Agilent’s extended warranties to its customers.