Home > Toyota continues forklift market dominance for 6th consecutive year

Toyota continues forklift market dominance for 6th consecutive year

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article image TMHA continues to lead the Australian forklift market

Toyota Material Handling Australia (TMHA) has retained overall national forklift market leadership for the sixth consecutive year.

According to the official Australian Industrial Truck Association (AITA) industry sales results for 2014, TMHA has extended its uninterrupted dominance of the internal combustion counterbalance forklifts market to 28 years, with a current market share of 35.8 per cent.

Delivering over 4,450 forklifts in 2014, more than 680 forklifts ahead of its nearest rival, TMHA had a total market share of 32.4 per cent, an increase of 3.8 per cent on 2013 figures. Battery electric forklifts accounted for just over half (50.7 per cent) of all Toyota forklift deliveries.

Toyota was also the leading forklift brand in New South Wales, Victoria, Queensland, South Australia, Tasmania and Western Australia.

TMHA executive vice president and COO, Steve Takacs said the strong results provide significant momentum going into the new year.

TMHA’s extensive national branch network is growing with the recent addition of five new branches, and more to follow in response to business growth. The company is also recruiting additional technical and management staff to support this growth.

TMHA offers an industry-leading apprentice program and in-house training for their staff, and is currently recruiting a new batch of apprentices for 2015.

New forklift models will be released into the market this year, and will include a new range of Toyota 8-Series battery-electric sit down reach trucks.

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