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Lencrow, Powerlift merge retail operations

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article image A Lencrow forklift

Lencrow Materials Handling has taken-over the retail operations of forklift sales and rental company, Powerlift, following an acquisition on 1 November which sees Lencrow expand its range of Nissan by UniCarriers forklifts.

Lencrow, a privately-owned materials handling supplier, has procured Powerlift’s Adelaide and Newcastle operations, and amalgamated the company’s Sydney, Melbourne and Brisbane sites into its own.

Lencrow now claims to offer over 3,000 materials handling products and services, with sites supplying to the entire east coast of Australia, as well as South Australia. UniCarriers’ Nissan brand has been added to Lencrow’s existing portfolio of materials handling sale and hire products, while Powerlift will remain a wholesale supplier for Nissan products across the country.

According to Lencrow managing director, Ross Grassick, the Nissan range fills a gap in the company’s portfolio, which includes products from EP, Xilin, Dieci Telehandlers, Terex, Manitex Liftking, Conquest, Bomaq and Sure Sweep.

“Now, we can offer a full range of heavy-duty industrial forklifts, including both internal combustion and electric warehouse models, along with our existing ranges of pedestrian electric models, container handling and all terrain solutions,” Grassick told Manufacturers’ Monthly.

According to Grassick, Lencrow has a long history dealing Nissan products; the company was the official Australian supplier for Nissan forklifts during the eighties and nineties, and has been offering the brand in its long-term hire fleet since then.

Grassick says Lencrow’s experience with Nissan equipment puts the company in good stead to begin ramping-up service levels provided to both existing and new customers using Nissan in gear in their operations.

“Using Nissan forklifts in our hire operations we have always found them to be extremely reliable, with low hourly running costs. Now, we can draw on our 30-plus years of Nissan product knowledge to further improve the Nissan offering, starting with ramping-up the after-sales service and spare parts operations across all our branches,” he said.

“We have retained as many staff members as possible from the Powerlift service division, meaning we can offer our customers access to fully-trained service personnel who are experienced with the Nissan brand. We have also added a number of new sales personnel, who will be working to ensure customers get the right machine for their application.

“Lencrow is a family-owned Australian company, and our aim has always been to offer the best equipment available, at the best value for money. Acquiring Powerlift has not only allowed us to further cut-down our labour rates, but also to reduce our spare parts prices. In other words, we are bringing back old-fashioned, value-for-money service.”

According to Grassick, staff members from the newly-remodelled Lencrow team will begin contacting all past and present Powerlift customers to inform them of the acquisition. They will also be offering companies evaluations on their existing equipment, and will be working with them to find solutions to improve service, reduce operating costs, and improve efficiency and safety in their materials handling operations.

According to Lencrow state manager for NSW, Ross Smith, the Nissan brand offers a number of top features and benefits, and is suitable for a wide range of materials handling applications.

“Each product offered in our Nissan range has been work-tested to suit the Australian environment and local operating conditions, and has been proven to be totally reliable and very good value for money. In fact, many manufacturers source Nissan engines as OEM products in their own materials handling equipment, which is testament to the quality of the Nissan offering,” Smith told Manufacturers’ Monthly.

“UniCarriers has built-in a number of features as standard in its Nissan range – including weight indicators, speed limitation, tilt levelling, and PIN-code access, to mention a few – rendering Nissan a top choice for both small and large manufacturers and materials handling operations across Australia.”

The Nissan by UniCarriers range includes pedestrian pallet movers, reach trucks, order pickers, electric forklifts, diesel forklifts and LPG/petrol forklifts, all with varying capacities and mast heights, covering a wide range of materials handling needs.

Contact Lencrow Materials Handling for more information.

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