Home > Kärcher rebrands itself in Australia, opens new centres

Kärcher rebrands itself in Australia, opens new centres

Supplier News

An established leader in the cleaning technology segment, Karcher Australia offers a complete range of cleaning solutions in its Professional range.

The Kärcher Professional range includes vehicle cleaning systems, drinking water treatment systems, scrubber driers, vacuum sweepers, industrial cleaning systems as well as Kärcher’s famous high pressure cleaners and vacuums.

The Professional brand is being further developed in Australia by re-branding the range under a new prominent industrial grey (anthracite) to distinguish it from the consumer range.

The familiar Kärcher branding is synonymous with the quality expected by some of Australia’s most equipment dependant operations in the commercial and industrial sectors. Additionally, agricultural, mining and automotive industries rely heavily on the Kärcher Professional offering.

Andrew Callinan, Professional Business Manager for Kärcher Australia explains that moving away from the iconic yellow represents much more than a simple stylistic change. Branding Professional in anthracite clearly separates it from the yellow of the Home and Garden product range and communicates a strong sense of professionalism. 

In addition to the new-look Professional range, the company is also planning to open Kärcher Centers holding the complete product range in various locations across the country to reinforce their customer-oriented approach.

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