At the recent 2009 LATMA Awards, label converters around Australia, including insignia, were able to showcase a number of their labels and be recognised for outstanding printing skills.
LATMA is the Label and Tag Manufacturers Association of Australia and the objective of the LATMA Awards is to ‘stimulate innovative printing and to recognise technical achievement in the label industry’. The competition allows label manufacturers across Australia to showcase their work and be rewarded for their efforts. It also exposes new printing methods and techniques to the industry, letting innovation further creativity and drive competition.
There are 18 categories that converters may enter, covering a variety of label printing methods and techniques. Each category may be awarded the Gold Medal, Silver Medal or Honourable Mention awards. The judges base their decisions on a points system, marking against various criteria that range from label function to print quality to secondary converting such as die-cutting or embossing techniques. Awards are only granted if the judges deem the labels entered to be worthy of merit. This year, there were a total of 13 Gold Medals awarded. The Best in Show is then selected from these Gold Medal winners.
As an entrant and award winner in the LATMA Awards since 2005, insignia were rewarded for their skill and took home a total of four awards. A Gold Medal for the Fletchers Kalamata Olives label, Highly Commended Award for Six Star Solutions Bug & Tar Remover label in the ‘Flexo – Colour Process’ category, Highly Commended Award for National Portrait Gallery’s ticket in the ‘Non-Pressure Sensitive Material’ category and the Best in Show award for Fletchers Kalamata Olives label. RotoMetrics Australia sponsored the LATMA Awards.
After receiving the Best in Show Award and Gold award for the Fletchers Kalamata Olives label, insignia will now represent Australia internationally at the World Label Association Awards in Brussels in September against the US, Japan, India, Russia, New Zealand and Europe.
insignia have partnered with Fletchers throughout the label-making process, from design through to the finished label. Fletchers provided insignia with a creative brief for the prime label and enlisted the help of insignia’s pre-press designers and business development managers.
The design was created by insignia’s graphic artists, and then processed through Esko Software, which is a prepress, flexo-specific software that enhances graphics further. The label itself was manufactured on an 8-colour Mark Andy Flexographic UV Press, by one of insignia’s printers, Luke Ramsey.
insignia offer a total labelling solution from custom printed, overprint and blank labels through to labelling systems such as coders, label applicators or thermal printers.