Overprint Labels for Brand Recognition by insignia

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insignia's customisable overprint labels are an economical way of branding merchandise that may require varying information on the same banding.

Overprint labels have a space allocated for on-demand printing of variable information such as

  • Product name
  • Ingredients and nutritional information
  • Barcodes
  • Batch numbers 
  • Expiry dates

Overprint labels provide immediacy and flexibility

  • Food: Sell perishable products quickly and effectively
  • Meat: Details can differ from unit to unit
  • IT or appliances: Identify individual units consecutively by serial numbers
  • Clothing: Differentiate between product styles within the same product line
  • Despatch and Logistics: Easily track and trace products by barcode or batch numbers

There is an insignia label printer and software available for any requirement or budget. insignia also stock a large range of printer software such as Bartender, thermal transfer label printers and thermal direct label printers.

insignia information and contact details

Related insignia News

Supplier news
21/01/13 - An introduction to thermal printing, its benefits and applications, and in particular the range of thermal labels supplied by leading national label manufacturer insignia.
Supplier news
06/03/12 - insignia launched their first Industry Day on Wednesday 22nd February at their Knoxfield site in Melbourne. The Industry Day focused on the topic of ‘Achieving 100% quality in SSCC and GTIN barcode la
Supplier news
30/09/10 - The BIXOLON SLP-T400 available from insignia is a cost-effective line of industrial thermal transfer label printers.
Supplier news
31/08/10 - BIXOLON SLP-T400 industrial thermal transfer label printers are distributed in Australia by insignia, and are suitable for a wide range of mission critical bar code labelling requirements.
Supplier news
21/05/10 - insignia received a bronze medal at the 27th National Print Awards on March 2010 at the Sydney Convention and Exhibition Centre.
View all insignia news

Contact insignia

(Head office) Update these details
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National Office
56 Ingleston Rd
Wakerley
QLD 4154
Tel: 1300 467 446
Fax: 1300 780 049

Contact insignia

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