Insignia product manager Andy Hecke said the M-4206 would set the benchmark for midrange 4-inch printers.
Incorporating desktop features like small and versatile footprint, a plastic cover and an advanced menu system, the M-4206 also offers industrial performance capabilities.
“The M-4206 will provide users with a unit that has all the options of a Datamax I Class, including internal rewind, cutter, peel and present," Hecke said.
"It is also constructed in line with the I Class making it one of the lowest maintenance thermal printing machines available."
Mr Hecke said the Datamax M-4206 was the most "feature rich" printer available to address the desktop/light industrial marketplace and provides users of Allegro, Allegro 2 and DMX400 machines with a direct replacement incorporating new generation technology.
Mr Hecke said standard connectivity interfaces for the M-4206 included an RS232 serial port, an IEEE 1284 compliant, bi-directional port and a USB port.
"Datamax also offers DMXConfig, a desktop configuration tool that allows user to set the printer without entering the printer's menu," he said.
"This is a totally sophisticated, new design for implementing labelling solutions such as barcoding through an entire organisation."