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High feature to price ratio label printers

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article image Insignia's I-Class label printer

INSIGNIA has introduced a new product offering benefits through ease of use and low cost. The W-Class and I-Class Datamax label printers are claimed to be the highest feature to price rated label printers now available in the market.

The printers were built to break barriers in both price and performance and will ultimately replace current Datamax and Zebra models in the marketplace.

Marketing coordinator Brad Jeavons said the W-Class printers outclassed both the Datamax DMX 600 and the Zebra 160S in features, price and ease of use.

"They are faster, more reliable, more economical and are the best wide web printers in their class. They are available in both 6 inch and 8 inch wide web widths," Mr Jeavons said.

"The "W" in W-Class stands for "Wide Web" and each model is descriptive of the functionality of the printer. The first digit represents print width, the second represents print resolution and the third and fourth represent print speed.

"Take the W6208 for example, which has a 6 inch print width, 203 dots per inch resolution and prints out at 8 inches per second," he said.

Mr Jeavons recommends the W6208 label printers ideally where large labels are required, such as petrochemical labels and drum labels. It is also well suited for in house pallet labelling, any labels requiring EAN128 barcodes or labels with significant quantities of information, data, graphics and barcoding.

It produces labels as large as 160mm wide x 2500 mm long and is a quick, reliable solution for high quality in house labelling.

Other features include an adjustable-pressure printhead, a side-door window for monitoring media supply levels and a media-sensing calibration unit that automatically adjusts the printer to handle various label sizes and types.

Mr Jeavons recommends the I-Class of label printers for companies who do not require large print widths for their labels. The "I" in I-Class standing for “Industrial”.

In particular the I4206 was designed to redefine the industry's 4 inch thermal printing market and is suitable for any form of variable information printing such as ingredients labels, shipping and address labels, pallet labels and even despatch labels.

The I4206 will produce a label as large as 104mm wide x 2470 mm long.

Both the W-Class and I-Class printers have adjustable LCD front-panel displays that allow operators to select media, speed and temperature settings. The LCD uses language prompts in either English, French, Italian, German, Japanese or Spanish.

All fonts are expandable vertically and horizontally up to 24 times. Fonts and Graphics can be printed in four directions - 0 degrees, 90 degrees, 180 degrees and 270 degrees.

"The W-Class and I-Class label printers are designed to work with existing Datamax printers with plug and play abilities to ensure that customers can purchase the new models without having to modify current printers or software," Mr Jeavons said. Insignia 1300 780 048.

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