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Datamax range to revolutionise label printing

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FIVE new products launched at a recent Datamax conference in Cairns are expected to revolutionise the label printing industry according to Andy Hecke, manager for leading Australian labelling company insignia .

“We were astonished at the flexibility and durability of the new range of products coming on to the market,” he said. “The quantum leap in technology will assist existing customers who upgrade and new customers thinking of an upfront capital investment in new products in order to save time and money in the near to intermediate future.”

Datamax showed off new printer products and improvements to its existing range at the Cairns conference to distributors from Bangladesh, China, New Zealand and Australia.

“We wanted to show off the new products and also provide a forum for our partners to share how they promote and sell Datamax based hardware and software solutions” said John Durnford, vice-president, international sales and partner support from Datamax UK.

“When we get people together they can exchange case studies, swap stories and help each other with best practice selling techniques.”

Delegates at the third and largest Datamax conference reinforced their strategic partnership program with Hand Held Products (HHP) and Seagull Scientific products and examined latest trends from Europe and North American markets.

“We are seeing the whole food export market changing and this is driven by new food-trace laws coming out of the EU,” Durnford said. “There is enormous potential for Australian exporters now. in fact the Australian New Zealand market was the fastest growing last year, but companies need to be aware of and comply with the new laws. Our products make the transition easy.”

As Datamax’s partner in Australia, insignia keep a growing number of customers up to date with market trends and essential new product information. “In fact the market here is very similar to the large and well established economies like the USA, Germany and the UK,” Durnford. said

“With respect to variable information printing we are seeing a growth in connectivity as the printer is more and more being totally integrated into the IT infrastructure rather than being a stand alone unit. We are also increasing the intelligence of the printer itself, allowing the printer to take on many functions previously run on an expensive PC. In the next 12 months we will roll out new applications such as RFID capable printers”. Insignia (07 3364 2121)

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