Home > Lush utilise Innovia Films’ Natureflex films to gift wrap Easter eggs

Lush utilise Innovia Films’ Natureflex films to gift wrap Easter eggs

Supplier News
article image NatureFlex NE30 film

Innovia Films ’ biodegradable and compostable packaging film, NatureFlex has been chosen by the ethical handmade cosmetics company, Lush to wrap their range of ‘Happy Easter’ gift eggs.

The hollow eggs, available in two varieties (Pink – Candy Fluff Egg and Yellow – Honey Bee Egg) are made from bath ballistic mix and contain two Lush products inside. When the inner products have been used, customers can simply break off pieces of the outer shell and throw them into the bathtub for an indulgent fragrant soak. The gift eggs are wrapped in transparent NatureFlex NE30 film, which has been converted into sheets by Innovation Packaging Solutions.

Using NatureFlex, Lush have been able to make their packaging sustainable while still offering sumptuous gift ideas including this alternative to the traditional chocolate Easter egg.

NatureFlex film was an obvious solution for the packaging as the film begins life as a natural product – wood - and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks. It also offers advantages for packing and converting such as inherent deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas and a wide heat-seal range.

NatureFlex films are cellulose based, derived from renewable wood-pulp and are certified to meet both the European EN13432 and American ASTM D6400 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). NatureFlex films typically have a renewable bio-based content of 95% by weight of material.

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