element14 Pty Ltd
has entered into a new agreement with Atmel Corporation, a leader in microcontroller and touch solutions.
The Atmel partnership will expand element14’s inventory in Asia Pacific to include a comprehensive range of microcontrollers, capacitive touch products, advanced logic, mixed signal, non-volatile memory products and radio frequency components for segments such as automotive, home and industrial automation, lighting, metering, mobile electronics and PC peripherals.
According to A.K. Tan, Distribution Sales Director of Asia Pacific, Atmel’s complete portfolio at element14 offers everything a designer needs to design, debug and deploy new solutions including Atmel AVR 8- and 32-bit microcontrollers, ARM processor-based solutions, wireless microcontroller products, 8051 architecture products, development kits and programming tools and software.
He adds that element14’s collaborative e-commerce and community sites are the perfect platform for Atmel to showcase their latest offerings to engineers in Asia Pacific.
Tim Wang, Regional Director Supplier and Asset Management, element14 Asia Pacific says that the new agreement will help them deliver a larger portfolio of products to engineers, who will also have access to supplementary datasheets, application notes and training modules.
Engineers starting on their electronic designs will be able to access information and a full suite of design tools from the element14 Community. The element14 Knode also provides tools and support to aid engineers in complex designs and improve time-to-market.