element14 Pty Ltd (formerly Farnell) has introduced a series of new functional improvements to its award-winning e-commerce websites.
Designed with an aim to enhance the web browsing and buying experience of electronic design engineers, the improvements simplify the design process and make it quicker and easier for users to find, compare and purchase electronic components through element14.
A new multi-channel order history function provides a seamless ordering system, reduces time-consuming processes and accelerates time-to-market for the buyer.
Devashish Saxena, SVP, Regional Marketing Director, element14 Asia Pacific explains that the latest improvements will help save engineers precious time in finding and comparing products, reviewing their order history and purchasing exactly what they need. These enhancements are based on feedback that is regularly gathered by their e-commerce team from suppliers and customers.
The element14 Global e-Commerce and Social Marketing team responsible for driving its dynamic user experience and unique fusion of commerce and community platforms is led from its Asia Pacific headquarters in Singapore. A key objective is to drive a consistent user experience and maintain a unified look and feel for the e-commerce websites across the regions globally, whilst determining the best practices to improve customer engagement and ease-of-use.
Key improvements in element14’s e-commerce websites:
- Redesigned parametric search allows customers to group products for the search results page by any one attribute
- Customers can group their search results by manufacturers supplying similar products, allowing for an overview and comparison
- New multi-channel order history function allows the customer access to their order history for orders made across all channels
- New predictive search capability enables customers to see a suggested list of manufacturer names and part numbers while keying into the search box