element14 Pty Ltd has received the 2012 Asia Distributor Distinction Award for ‘Best Performing e-tailer’ from Freescale Semiconductor.
Presented at the Freescale annual Asia distributors event, the award recognised element14 (formerly Farnell) among Freescale’s international and local distributors for its e-commerce performance across Asia-Pacific.
Jeff Uden, Vice President, Product and Supplier Marketing, element14 Asia Pacific said that the company, as part of their ongoing multi-channel strategy will dedicate the best resources to further develop their online channels.
element14’s year-long collaboration with Freescale on digital marketing campaigns, new product launches, University programmes and technical support contributed to a marked increase in customers for development boards; sales in co-branded boards such as XL Star, Freedom Board and Sabre Lite contributed significantly to this growth.
According to Ting Li, Freescale Channel Distribution Director, Asia Pacific Region, element14 has created many innovative marketing campaigns that help heighten awareness and result in outstanding sales for Freescale. Li also commended the element14 website for its ease of use in terms of comparing, reviewing and buying that serves their customer base well.