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element14 Strengthens Product Portfolio with Extended Partnership with Panasonic in Asia Pacific

Supplier News

element14 announces the extension of its partnership with Panasonic in Europe to Asia Pacific.  

Formerly known as Farnell, element14 Pty Ltd is a fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide.  

The strategic partnership allows electronic design engineers in the Asia Pacific to acquire a comprehensive range of over 6000 Panasonic passive components such as aluminium electrolytic capacitors, resistors and inductors.  

These Panasonic products are now available in element14’s Asia Pacific inventory that currently has over 120,000 products.  

A pioneer in effective and efficient surge absorber technology, Panasonic also offers the new ZNR transient surge absorber series presenting electronic design engineers across Asia Pacific with cutting-edge, comprehensive surge protection solutions.  

The Panasonic ZNR series transient surge absorbers are designed as a comprehensive solution for common occurrences such as power outages and lighting strikes that can damage electronic equipment as well as relay or electromagnetic valve surge absorption.  

The ZNR Type E transient surge absorbers are heavy-duty power surge solutions with the ability to handle a maximum peak current of 5000 to 20000A.  

These components are particularly applicable for a variety of industries from IC semiconductor, consumer electronic equipment, communication, measuring or controller electronics, electronic home appliances as well as gas or petroleum appliances.  

Richard Dines, Europe Distribution Sales Manager, Industry & Devices, Panasonic comments that element14’s extensive distribution network enables them to engage new segments across the Asia Pacific region and provide electronic design engineers with Panasonic products to ensure more efficient designs and faster time to market.  

He adds that element14’s interactive online platform will also allow them to understand and meet their customers’ evolving requirements for speciality electronic components.    

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific says that the strategic development in their long-standing partnership with Panasonic was a natural progression, allowing them to support and meet the changing requirements of electronic design engineers across the Asia Pacific region.  

As part of this agreement, element14 will offer the new Panasonic solutions through its businesses located in Australia, China, India, Malaysia, New Zealand and Singapore to ensure customers enjoy unrivalled eProcurement solutions and services in local currency and language.  

Buyers also have access to 24/7 customer service and 24/5 online technical support in addition to hassle-free return policy, no minimum quantity or pricing requirements and next-day delivery to most cities in Asia. 

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