In line with their strategic focus on Electronic Design Engineers (EDE), driving business to the web and the rapidly growing Asian markets, Premier Farnell has further expanded operations into Thailand, Taiwan and South Korea today with the launch of three new element14 websites.
element14 is an online technology resource as well as community and transactional website for electronic design engineers.
Powerfully combining community, content and transaction, the newly launched sites bring together both transactional and relationship capability, creating a unique platform where engineers can come to research, design, purchase and do their work.
Offering access to the industry’s newest technologies and best-in-class solutions from 3,500 top manufacturers, customers can choose from over 400,000 products with 100,000 available for next-day delivery in most countries from within the APAC region.
The three new element14 websites offer fast and simple search in the local language with pricing in local currency in addition to easy access to a wide array of genuine electronic components, technical information and data.
Customers will benefit from Premier Farnell’s multi-channel business model with order placement by phone, fax or web and an expanded service capability to offer live customer support 24/5 starting November 2010.
Named after the 14th element in the periodic table, Silicon, element14 also gives customers in Thailand, Taiwan and Korea access to the globally successful, online technology portal and e-community where engineers worldwide collaborate daily, share information and research the latest technology.
element14 facilitates interaction, collaboration and information sharing among users, and is a valuable tool for design engineers in their work. The e-community already has a well established following across Asia Pacific with its built-in translation tool enabling users of different languages to converse in real time.
Users can also secure price and delivery quotes, discover industry trends as well as post blogs, articles and comments in this forum.