Premier Farnell , the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide has expanded its stock levels of Multicomp, Pro-Power, Tenma and Duratool products within Asia Pacific by 30 per cent for the benefit of electronic design engineers.
Premier Farnell will stock 10,000 products from these four trusted brands with additional access to 25,000 products globally.
The global economy is recovering from the recession and sparking off a high need for electronic components for design and production.
Premier Farnell is focusing its strategic investment in expanding its inventory offering with a focus on new product introductions supported by same day dispatch with no minimum order quantity to better meet the needs of electronic design engineers.
As the preferred distributor of these brands, Premier Farnell will focus on the following product categories within these four brands:
- Multicomp: New microcontroller boards, connectors, resistors, switches and capacitors
- Pro-Power: Multi-cored cables, single wires, cable accessories, marking and labelling, and chemical ranges
- Tenma: Digital multimeters, oscilloscopes, pattern and function generators, power supplies and portable DMMs
- Duratool: Hand tools, power tools and soldering tools, tool kits, fasteners as well as storage products
According to Cameron Ward, Vice President of Strategic Sourcing, Premier Farnell, the popularity and growth of these brands stems from their recognition as a provider of quality products at affordable prices, having sold successfully around the globe for many years.
Premier Farnell’s recently expanded facilities within the Asia Pacific region have enabled them to make these brands and products available with local stocks and support.
Comprehensive technical support and community resources available for users
Nader Tadros, Marketing and eCommerce Director, Premier Farnell, Asia Pacific added, “More than just delivering the goods quickly to the hands of the customer, the real value-add they need is full support through their whole design cycle with services such as good product documentation, technical advice and updates.”
Electronic design engineers can expect full and accurate technical information for all product families on Premier Farnell’s website. Alternatively, they can also reach out to Premier Farnell’s technical support advisors in their respective countries.
Official software updates, useful design tips and other user-contributed resources are available on element14, the first community portal for design engineers to interact and collaborate on new technologies or designs in their local languages.