Home > Farnell appoints new Head of Sales for Australia and New Zealand operations

Farnell appoints new Head of Sales for Australia and New Zealand operations

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Farnell , a leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide today announced the appointment of Richard Searle as Head of Sales in Australia and New Zealand, effective immediately.

In his new role, Richard will be responsible for delivering Farnell’s sales strategies for its Australian and New Zealand businesses. His responsibilities will include providing strategic direction to the company’s sales drive, in particular addressing the various needs of different customer segments across the region.

Richard will be based in the company’s regional headquarters in Sydney.

Prior to joining Farnell, Richard was National Accounts Manager with Dyson Appliances. His previous experience includes 13 years in the electronics distribution business with the last six years in Arrow Electronics in Australia. Richard had started his early career supplying polyswitches to the Farnell Leeds office.

“We are delighted to have Richard in our Farnell team. He is an excellent addition to the team that will drive our strategy and deliver the results we need from Farnell with his extensive experience and sales expertise in the electronics distribution business,” said Peter Davis, Regional Director, Farnell, Australia and New Zealand. “We believe he will play a key role in positioning Farnell for future growth.”

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