It’s noted that a picture tells a thousand words and editors often chosen to publish a story with a picture over one without, says Wendy Cramer of online press release writing and distribution service, WriteRelease .
According to Cramer from WriteRelease, if the media release is interesting and relevant to an industry publication, the editor might go to the trouble of contacting and asking for a picture. It is essential to have one ready for these moments, especially when an editor is on deadline says Wendy Cramer.
The format pictures are sent in important. A jpeg file is a universal format, as this is something journalists can access, regardless of the platform their system.
WriteRelease recommends that the images must be at least 300dpi in resolution and 15cm x 10cm in size at that resolution. This helps an editor to run the picture at a good size if they have space available. A small or lower-resolution picture is suitable for publication at a small size.