A media release about launching a new product is one of the straightforward pieces of marketing communications to write. WriteRelease share five golden rules for business-to-business new product releases.
Meaty media releases:
The new product release should be packed with facts rather than marketing hype and include the important information at the beginning of the release. The new product release should not waffle during the introduction, but get straight to the point.
Explain why the new product will make the reader's job easier:
Businesses buy products and services that make them more efficient and solve problems. The new product release should highlight the benefits as well as the features. Many marketers find it hard to write good new product stories because they are too close to the product. So, the new product release should be written from the buyer's perspective.
Prove product claims:
The new product release should include back up claims with key specifications or independent test results.
The ‘when’ and ‘where’ of the product launch:
Product launches can provide a good call to action and the press release should feature details of when and how the product will be launched and where it will be available.
The new product release should use well-lit, high-resolution images of products set against plain backgrounds. A professionally shot photograph boosts the media release’s chances of publication and the story’s appeal to readers. The new product release must have clarity of expression. Before starting to write, work out what should be the number one message to get across.