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WorkSafe Victoria launches statewide advertising campaign

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article image School play - WorkSafe's advertising campaign

A new statewide advertising campaign aims to further cut the number of workplace deaths and injuries in Victoria.

“What WorkSafe wants to do when we go out and enforce the law is take the community with us,” WorkSafe Victoria’s executive director, John Merritt, said.

“The new campaign, ‘School play’ shows what is at stake if high safety standards are not maintained. We want people to think about what they’re risking if it’s not safe at work.”

Taking the message of the successful homecomings advertisement of 2006 in a different direction School play shows that it is not just getting home that is important it is also what you do outside work.

“Whether it’s going to a school play, playing footy or netball, getting involved in community life at any level, you can’t do that if a serious injury steals your opportunity.”

“Whether you’re an employer or a worker, everyone has a role to play.

“Hopes and dreams do disappear in an instant. Get involved in safety, consult and act before something goes wrong.

There were 22 work-related deaths in calendar 2007 compared with 29 in 2006. There have already been four work-related deaths in 2008.

Reported injuries were down to 28,856 in the 2006-07 financial year, a reduction of more than 2500 on the previous year. Nearly 80 Victorian workers are injured every day.

“No one means for it to happen, but we know that most fatalities and injuries can be prevented,” John Merritt said.

“Our files are full of stories of people saying they’ve done and spent a lot since a tragedy to make things safe. It’s too late then.”


  • School play tells the story of a group of children performing a school play, but as the crowd of mums, dads and grandparents gathers, one dad is missing
  • Homecomings is now used in New South Wales, Queensland and Western Australia
  • School play follows the award-winning homecomings advertisement of 2006
  • The awards were received from the Australian Marketing Institute (2007) for Marketing Excellence and the Australian Marketing Institute - Winner Social Marketing Victoria and National Marketing Program of the Year

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