HERBAL World has launched an Australian-first range of TGA-registered therapeutic soft drinks using herbs such as Mexican Wild Yam, Licorice Root, Siberian Ginseng, Ginko Bilboa and Green Tea.
The range's registration with the Therapeutic Goods Association sets it apart from the existing so-called energy drink market into a unique 'therapeutic' soft drinks category.
The soft drinks are packaged by VisyPak in a distinctive, easy-grip, blow-moulded PET bottle, with a colourful shrink sleeve wrap.
Herbal World products are made in Australia by the Jalco Group of companies which manufacture therapeutic goods to the extremely strict standards and guidelines required by the Australian Code of Good Manufacturing Practice.
The new range of nutrient-enriched carbonated soft drinks contain a blend of herbs, minerals and vitamins specially formulated to help consumers rejuvenate, energise, keep slim, improve their memory or recover from a big night out.
The Herbal World range is available through Coles Supermarkets, Woolworths and leading health and convenience stores nationally.
General manager of Herbal World, Alan Smith, said the company has made it easier for health conscious Australians to incorporate the healing properties of herbs into their everyday lives in a convenient way.
Herbal World is aiming to take a slice of the Australian soft drink market through creating a new category of functional, healthy soft drinks.
VisyPak market manager Daniel Martin said the development of Herbal World's innovative and distinctive packaging was a perfect example of the benefits customers could expect through a partnership with Visy.