he Canned Food Information Service (CFIS) has changed its name to the Canned Food Industry Association (CFIA).
The renaming of the association was announced in conjunction with the launch of a new website, www.cfia.com.au
“Our new identity represents more closely the reality of the association’s membership and ongoing role,” CFIA chairman Ross Nuske said.
“The new website will also provide 24 hour access for the industry to the latest news, events and information.”
The Canned Food Information Service (CFIS) had been the face of the canned food industry for many years. The focus had been on providing information for consumers in the form of recipes, ‘free from’ literature, targeted nutritional information and addressing consumer issues and queries as they arose.
Earlier this year, building on this foundation, the CFIS board members representing Visypak , Amcor Food Cans and BlueScope Steel conducted a business review and elected a new and invigorated business model to take the steel can forward with a renewed energy and focus.
“Interest from the entire value chain highlighted the need to develop an industry solution to the challenges, opportunities and issues that we are all facing,” Nuske said.
“Our new name reflects our new business model which has been developed to meet the needs of the industry while continuing to maintain the great work already invested in consumers”.
Central to the CFIA’s goals was focusing on fostering and sharing knowledge within the industry.
“Research and capturing meaningful data and sharing this with the industry is also an important role for the CFIA,” Nuske said.
“The CFIA industry seminar series which features the latest information on raw materials, can making, environment and technological developments, will continue with our upcoming seminar designed for marketers in the canned food industry.
“Communication with the industry, consumers and stakeholders about the benefits and developments in the industry is central to the role of the CFIA.”
The website www.cfia.com.au was designed to offer a 24 hour point of reference to keep the industry up to date with the latest news and events.
“This business-to-business communication will offer many interactive features including inviting people to subscribe to email alerts about specific news of interest to them,” Nuske said.