Vectron Systems Australia has introduced a new loyalty module in its Restaurant-Hotel POS system to encourage repeat business from customers.
Repeat business is the key to a profitable longstanding hospitality business. For instance, in areas with high tourism traffic, if a business can get a tourist to come back once more before they leave the area, the sales from that specific person is doubled. The right marketing tools can help any business promote repeat sales and boost customer loyalty.
Given that it is important for any business in the hospitality industry to boost loyalty and run promotions, Vectron has bundled the new module with their Restaurant-Hotel POS system at no extra third party costs. The loyalty module includes a voucher tool, which seamlessly links with Point of Sale and Stock Control operations.
Restaurants, bars or pubs can generate a limitless range of promotional vouchers instantly at point of sale, encouraging repeat business by customers.
Vouchers can be precisely tied to buying patterns or promotional plans including product sales, customer spend, memberships or any other criteria. Totally trackable via the POS system, a barcode or a number can be included on the voucher along with the optional expiry date, and unused or expired vouchers or points are also reported.
Jay Mitchell, General Manager at Hoppers Club explains that they were unable to track discounts previously, not knowing how much to give back to members. The Vectron system, however allows the staff to use the till and enter the appropriate discounts. Members have all been issued swipe cards.
Jodie, Manager at the Hoppers Club adds that the member’s card is easily swiped to instantly show their name, account number and accumulated points.
Hospitality businesses can also inform patrons of special offers or even send them birthday or anniversary deals though the fully integrated customer database, loyalty tool kit and messaging system.
The value added loyalty functionality comes built-in with Vectron’s Restaurant-Hotel POS system at no extra third party costs.
Vectron offers flexible payment options, efficient installations, training and ongoing support for their POS systems.