Vectron Systems Australia supplied a versatile POS solution to the Barwon Heads Hotel, which was losing bistro revenue to the growing local competition in the area.
Despite being renowned for its live music and convenient accommodation, the hospitality venue was not achieving much success with proven promotional strategies.
Barwon Heads Hotel required an extremely versatile POS solution for its varied areas of business from an array of menu options, TAB services and a Thirsty Camel bottle shop to the function venue, accommodation, daily specials and member discounts.
According to owner Tony Eastmure, Vectron’s POS system has enabled them to run all aspects of the hotel more efficiently providing table service in the bistro, easier operations for back office staff for promotions, bottle shop specials and membership communication.
Vectron’s POS can track staff service through personalised pin codes, barcode scanners, or proximity brands for reporting purposes. Tony boasts the Vectron touch screens have performed very well from the moment they were installed at the hotel. Staff log in via pin and are taken straight to the relevant order map, enabling customers to browse the menu and order food and drink on the go.
Upon entry staff can greet customers from anywhere in the venue and take the orders on the handheld devices, thus decreasing wait times at the bistro/bar and increasing drinks per head while customers are deciding on the array of mains.
With Friday nights being host to Happy Hour, Monster Meat Raffle, Member Draw and 888 Poker, the POS system also needed to be able to run promotions and keep track of member details. All promotions are now run through the Vectron system, making use of voucher printing for members so they don't have to fill in any forms; their entries are added automatically, making it easier for all staff to set up promotions and track the response.
Vectron's POS system is very intuitive and with training from the specialist team, any staff member can pick up the front-of-house operations with ease. The kitchen has continued to operate very efficiently, turning out more meals despite the continuous flow of orders.
Mobile EFTPOS units have also helped to drastically change the way bills are paid. Customers can split bills by item, by a set amount each, or pay it all together at the table. The mobile EFTPOS unit can bring up the customers’ table, tally up the total and close the table on the system when payment is complete. The integrated operation ensures that staff are more organised, service runs a lot smoother, staff receive a lot more tips and customers are happy too.
To measure the success of the newly implemented processes and POS system, Tony now runs reports that enable all areas of the hotel to keep track of their performance immediately, with food sales after every service emailed to the head chefs, GP reports sent daily to the bottle shop management and the account activity and revenue reports to back office.
Based on these thorough reports, Tony estimates customers are averaging 1-1.5 more drinks per head, with a similar uplift in the number of desserts and coffees sold.
Tony concludes that there has been a 27% boost in food and liquor sales over nearly eight months following the installation of the Vectron POS system, along with better staff morale, higher levels of service and improved customer satisfaction.