Global AC drives manufacturer Vacon will be the official main sponsor of Finnish tennis ace Jarkko Nieminen during the 2013 and 2014 seasons. This sponsorship agreement expands Vacon's commitment to supporting a wide range of sports, with visibility in Vacon's main market areas.
Joni Lampinen, Director, Brand and Marketing Communications of Vacon explains that tennis is a sport that shares a wealth of characteristics of the Vacon brand such as passion for excellence, speed, accuracy and control. The sponsorship of Jarkko Nieminen, by far the greatest ever tennis player in Finland is therefore a natural step for Vacon.
Jarkko Nieminen has won two ATP singles titles and three double titles during his career, has reached the quarter finals of three Grand Slam tournaments and has been 13th in the ATP ranking. Happy to partner with the globally successful company, Jarkko Nieminen says that the international, historic and positive image of tennis will open the Vacon brand to a new audience.
Jarkko Nieminen will participate in Vacon's customer and personnel events as part of the sponsorship agreement. Lampinen adds that this cooperation will give Vacon a good opportunity to offer inspiring experiences to their customers and personnel in Europe, North America and Asia.
Vacon's logo will be visible on Jarkko’s official clothing during tournaments, training and PR events throughout 2013 and 2014. Additionally, the logo will be seen around the Jarkko Nieminen Tennis Academy and during its activities. Stories, videos and news of Jarkko Nieminen preparing for Grand Slam tournaments will be published on Vacon's website and in social media channels.
Vacon Pacific represents Vacon in Australia.