Packaging solutions specialist VIP Packaging supplied 4-pack clusters designed to carry Heineken cans at the 2011 Rugby World Cup in New Zealand.
To meet the venue’s liquor licensing requirement for the major event, Heineken was required to deliver 330ml cans in a 4-pack cluster, which was not part of their range of packaging formats.
VIP Closures’ Technical Design Team presented DB Breweries with an innovative concept developed previously for carrying cups around stadiums.
VIP Packaging then used their 3D modelling machine and constructed some concepts for DB to review internally. The concepts were enthusiastically received by DB and VIP was appointed the preferred project partner.
Given the very high profile nature of the event, DB Breweries and Heineken were extremely thorough in their investigations into the functionality, assembly, safety, sustainability and appearance of the can carriers.
By the end of the World Cup event, VIP Packaging had supplied around 550,000 complete can carriers and an additional 100,000 handles, enough to carry around 2.2 million cans of Heineken product to thirsty Rugby World Cup fans.
VIP Packaging delivered an innovative design solution that met all consumer, customer and DB requirements in a very challenging time frame and for a major international event such as the RWC 2011.