The new 475ml Omo Small & Mighty bottle, manufactured by VIP Packaging , has won the Australian Packaging Awards, 2008, scooping gold for the Sustainability Award, Packaging the Brand Award, and the Best of Show award in Melbourne.
The new 475ml Omo Small & Mighty bottle, an alternative to the 1.4L Omo bottle, won awards for demonstrating environmental consideration and creating brand value.
As the new 475ml Omo Small & Mighty bottles are smaller, over 32 tonnes in cardboard packaging are saved and less number of trucks is used for transport. It does not contain phosphates and has low sodium levels.
The surfactants or cleaning agents used by Omo Small & Mighty bottle are readily biodegradable, making it better for grey water usage.
The new 475ml Omo Small & Mighty bottle is an easy way for consumers to reduce their impact on the environment and encourages other brand owners to work with their packaging suppliers to develop packaging that utilises ‘green’ design principles such as lightweighting, improved pallet utilisation for transport and using recyclable materials.