Adam Hacking has won gold in the Masterfoods Australia/New Zealand Petcare Award at the 2005 Southern Cross Package Design Awards for his entry, Pounce.
What the judges said…
Pounce stood out from its competition by understanding and addressing shelf-ready practical issues and by creating a ‘blockbuster’ graphic solution.
An appreciation of the multi facetted challenges of packaging design gives this entry a great competitive edge.
Offering a flexible, practical and cost effective structure and a graphic solution appealing to cat owners perhaps seeking a more scientific product, the design is unique, bold and would block powerfully on shelf.
Entry Submitted By
University of Ballarat , VIC
Name of Entry