Australia’s leading independent tyre distributor, Tyres4U
celebrated 20 years in business in 2010.
Beginning with importing and distributing tyres from shared premises in Sydney, Tyres4U went on to develop a successful wholesale distribution business across Australia, New Zealand and Papua New Guinea with 18 warehouses, 310 staff and a distribution network supplying over 5,000 customers, mostly retail independent tyre dealers.
Tyres4U is today positioned well inside the top 300 private companies in Australia (BRW 2010), achieving an astonishing average growth rate of 10% a year since inception.
According to Les Decelis, Chief Executive Officer, one thing that has remained constant throughout the growing years has been the dedication and commitment of the staff.
Tyres4U imports tyres from over a dozen countries, strategically distributing quality brands such as GT Radial, Continental, Double Coin and Firestone. Much of the company’s success has come from understanding the tyre market, being innovative and building the right business units for the right customer audience.
Tyres4U facilitates a number of successful operations such as TEN-24, an Australia-wide truck tyre emergency service and Solid Plus, a new industrial/ forklift tyre service. The company also offers Government/ fleet solutions with central billing facilities, tyre fleet monitoring and an experienced and friendly contact centre.
According to Gregor Stone, Group General Manager of Marketing, the company’s heavy investment in IT solutions helps their customers lower their administration costs, making Tyres4U a more competitive partner and supplier.