Leading international label application equipment provider, Tronics Pty Ltd
is partnering with Xeikon to expand Xeikon’s Heat Transfer Label Suite.
Xeikon specialises in digital colour printing technology while Tronics is a manufacturer and distributor of efficient, cost-effective, high-tech machines that apply professional labelling, decorating, coding and identification marking to almost any container.
Tronics has been in the forefront of developing the market for heat transfer label applicators. Heat transfer label production has progressed from flexo or gravure printing to digital printing in response to the need for faster turnaround and shorter run length.
By adding Tronics to the Xeikon Aura Partner Network, Xeikon is expanding its Heat Transfer Label Suite. By using the strengths of this network, Xeikon and Tronics customers can leverage integrated solutions more efficiently.
Filip Weymans, Director - Segment Marketing and Business Development, Labels and Packaging at Xeikon explains that plastic containers such as tubes, cartridges and buckets can be decorated by heat transfer labels as an alternative to direct print and in-mould (IML). He adds that Tronics’ expansive experience in this industry, coupled with the Xeikon Heat Transfer Label Suite will enable label printers to deliver labels with unparalleled image quality while increasing their profit margins.
According to Frank Floriano, Labelling Director of Tronics, the partnership with Xeikon will help their customers expand their product offerings to tap into new markets and increase revenue.