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Bell’s Pure Ice chooses Transtech

Supplier News

The rapid growth of Bells Pure Ice has made it necessary to streamline their distribution with planning, scheduling, vehicle routing and proof of delivery software.  

Alex Abulafia and Adam Port of Bells Pure Ice are carving out a nation-wide niche business in pure ice production and delivery to hotels, pubs, clubs, convenience stores, service stations and other businesses. 

Since 1980 they have grown exponentially to the point where they are now the largest supplier in NSW and, arguably, the largest, most modern and most efficient ice making plant in the Sydney Metropolitan Region.  

Meeting customer service levels are critical to Bell’s business, as are cost efficient deliveries.  Bell’s utilised logistics and IT consultants to evaluate vendor responses to their need for a planning, scheduling, route optimising and electronic proof of delivery system.  

Transtech’s strength in understanding the business, providing integrated transport system solutions and its local support won the business against offerings from Australian and international vendors.

Direct Route will be providing optimised routes, and eProof will implement the point of delivery process. The system goes live in September ready for the busy summer months when the demand for ice is high.

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