TransLogix has implemented an enterprise‐wide 3PL warehouse system that has delivered significant and immediate benefits for the Maxwell Group of Logistics Companies.
The award‐winning Advanta 3rd Party Logistics Application Suite provides advanced functionalityto manage all aspects of distribution, freight management, warehouse management, orderprocessing, inventory and supply chain management.Based in Christchurch, Maxwell offers third party logistics (3PL) to many of New Zealand’sbiggest names in fast moving consumer goods. Maxwell operates the largest purpose‐builtwarehousing and distribution facility in the South Island, with 12,000 racked pallet spacesavailable for products ranging from food, beverages and spices to hardware.
The system has been operating since October 2008, Maxwell’s Managing Director, PhilDonnithorne, said:“We chose Advanta after a four year search which considered every warehouse managementproduct in Australia and New Zealand. Advanta was the only solution offering the warehousemanagement, billing, freight and reporting functionality to meet our requirements along withthe full wireless capability we needed to help streamline our operation,” he said.“We wanted a supplier from Australia or New Zealand to ensure the availability of local technicalsupport and have been very pleased with the quality of knowledge and skills TransLogix hasprovided throughout the project.”Mr Donnithorne said Advanta is accurate, efficient and affords full visibility in real‐time soMaxwell clients can log into the system via a standard browser to track the status of theirorders.“As a dedicated 3PL supplier, we typically service sales‐driven organisations that want toleverage our advanced logistics systems to help them grow their business.
After less than twomonths, Advanta has improved productivity by at least 25 per cent when it comes to picking products and shipping them out the door, allowing us to give our clients a real competitiveadvantage in their market in terms of efficient service and speed of delivery.”Mr Donnithorne said Maxwell will continue to work with TransLogix over the next 12 months tobuild on the business intelligence, increasing visibility to further inform management decisions.
TransLogix Managing Director, Anselm Waterfield, said his company has been proud to partnerwith Maxwell to deliver a state‐of‐the‐art warehouse management solution that sets newstandards for efficiency and real‐time visibility.“We are committed to the success of our clients and are delighted to see that Maxwell hasalready achieved substantial benefits in terms of improved productivity and lower overheads.We will continue to work with their IT team to add new functionality and enhance itsperformance within the Maxwell environment,” he said.ENDSAbout Maxwell (www.maxwell.co.nz)