AUSTRALIA'S leading supplier of counterbalance forklift trucks, Toyota Material Handling , has forged a sponsorship agreement with Australia's peak representative body for refrigerated warehouses and truck operators.
The Refrigerated Warehouse and Transport Association of Australia Ltd (RWTA), formed in October 1993, represents both the warehousing and transport sectors involved in the storage, distribution and transportation of temperature-controlled products.
Its associate membership operate more than 1200 refrigerated trucks and includes all the major equipment suppliers, industry groups and government departments, as well as other leading suppliers of products and services to both the warehousing and transport sectors.
Toyota Material Handling's initial one-year gold sponsorship agreement will see it involved in a broad spectrum of RWTA activity, including newsletters, annual conference exhibition booths and signage.
As part of the agreement, Toyota Material Handling will enjoy exclusive advertising and promotional rights in the category of forklift trucks and powered warehouse equipment at the 2006 RWTA National Conference and Exhibition.
The executive officer of the RWTA, David Costelloe, said the new agreement would give Toyota Material Handling and its Toyota, BT and Raymond forklift brands significant opportunities to talk directly with operators in the refrigerated storage and transport industry.
He believes the involvement of a company like Toyota Material Handling is an added incentive for his associates to attend his annual conference and for new associates to join.
The Business Development Manager of Toyota Material Handling in Australia, George Malamatinis, said the company's partnership package with the RWTA would include advertising in RWTA publications and a significant presence in August at the annual conference.
Toyota Material Handling offers a range of options to customise its forklift products for cold-storage environments, according to the type and brand of machine (Toyota, BT and Raymond), the customer's working environment and the product being handled.
Cold-storage specifications are applied to the hydraulic, mechanical and electric components of the truck, according to the temperature classification of the warehouse.