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Toyota's quarter century of forklift success

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article image Industry figures show TMHA captured over 30% of the total Australian forklift market in 2011

Toyota Material Handling  Australia (TMHA) has retained overall national forklift market leadership for 2011, completing a quarter century of dominance in internal-combustion counter balance forklifts.

According to the official Australian Industrial Truck Association (AITA) industry sales results for the 2011 calendar year, TMHA has captured over 30% of the total Australian forklift market, having sold in excess of 4,500 forklifts during the period.

TMHA’s 2011 performance is 12% more than its nearest competitor and over 20% more than its own total 2010 sales.

TMHA accounted for one in every three internal combustion forklifts sold in Australia, with a market share of approximately 34%, a performance that continues to place the company at the top of the Australian internal combustion counter-balance forklift market for 25 years now.

TMHA was also the overall number one forklift supplier in Victoria, Queensland, South Australia, Western Australia and Tasmania, and equal first in the largest market, New South Wales.

TMHA continued to perform well in the sales of three and four-wheel battery electric forklifts in 2011, increasing its overall 2011 sales in all combined battery electric forklift segments by 19% over its 2010 results.

According to TMHA Executive Vice President & COO, Steve Takacs, TMHA’s retention of its number one position overall in forklifts confirms Toyota's trusted name in forklift trucks and the quality of TMHA's range of counter-balance and warehouse equipment products.

The excellent performance also establishes the depth of the TMHA range with the Toyota, BT and Raymond brands, and the overall quality of the machines. He also attributed the 2011 results to TMHA’s nationwide 100% factory-owned branch network and the focus on customer service and after-sales product support.  

TMHA offers a comprehensive range of material handling equipment in Australia.

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