Home > Toyota renamed leader in Australian counter-balance forklift truck market

Toyota renamed leader in Australian counter-balance forklift truck market

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Toyota has topped the Australian counter-balance forklift truck market for the 20th consecutive year.

Figures released by the Australian Industrial Truck Association (AITA) show national Toyota material handling distributor Toyota Industries Corporation Australia (TICA) as the market leader.

TICA captured a 26.9% market share for its consolidated three brands namely Toyota Industrial Equipment, BT Lift Trucks and Raymond.

TICA was number one nationally in counter-balance engine-powered forklift trucks once again, with 27.6% market share. TICA's combined market share was more than 20% in every state.

The state-by-state results were New South Wales 30.2%; Victoria 25.4%; Queensland 22%; Western Australia 28.4%; South Australia 25.3%; Tasmania 56.8% and Northern Territory 26.8%.

In total, TICA delivered 4,364 material handling machines in Australia in 2006, a 51.5% increase on its 2005 result, with the main growth in sales of battery electric powered machines.

This reflected both increased sales of the main Toyota forklift lines and the consolidation of the Toyota, BT and Raymond brands through one distributor.

TICA sold 2,327 internal combustion machines and 2,037 battery electric machines in 2006, compared with 2,243 internal combustion and 637 battery electric machines in calendar year 2005.

TICA's popular model range was the 1,000 to 3,000 kilogram payload segment (typically the FG18, FG25 and FG30 models), with a total of 2,161 machines sold.

TICA President Steve Harper said the result reflected both the breadth of the TICA model range and proven qualities of machines in that range.

More information can be acquired from Toyota Materials Handling.

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