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Toyota maintains forklift market leadership

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article image TMHA delivered in excess of 4,700 forklifts in 2013

Toyota Material Handling Australia (TMHA) continues to lead the overall national forklift market for the fifth consecutive year.

Official Australian Industrial Truck Association (AITA) industry sales results just released for 2013 show TMHA delivered in excess of 4,700 forklifts in 2013, a total market share of 28.6 per cent, and over 300 forklifts ahead of Toyota's nearest rival.

It also extended its uninterrupted dominance of the internal-combustion counter-balance forklift market to 27 years, achieving a 30.1 per cent market share. 

Battery electric forklifts accounted for 54.4 per cent of Toyota forklift deliveries in 2013. On a State by State basis, Toyota forklifts led in the New South Wales, South Australia, Tasmania and Western Australia markets. 

TMHA executive vice president and COO, Steve Takacs said the company would build on its 2013 results with the launch of a new product in the first quarter of this year.

According to Mr Takacs, Toyota's continued market leadership confirms the company's trusted name in forklift trucks, product quality and customer support. It also highlights the depth and breadth of the TMHA range of Toyota, BT and Raymond-branded forklifts in meeting the needs of counter-balance and warehouse material handling equipment buyers.

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