Home > Toyota Trumps Forklift Market for 24th Year

Toyota Trumps Forklift Market for 24th Year

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article image Toyota Material Handling's range includes Toyota, BT and Raymond products

Gaining more than 30 per cent market share in calendar year 2010, Toyota Material Handling Australia (TMHA) is once more Australia's number one forklift company.

According to official Australian Industrial Truck Association (AITA), industry sales figures year-to-date December 2010 show that TMHA has sold over 3,700 forklifts, almost 20 per cent more than its nearest competitor.

Additionally, TMHA led the market in the states of New South Wales, Queensland, South Australia, Tasmania, Victoria and Western Australia.

TMHA also maintained its record of number one position in the Australian internal combustion counter-balance forklifts market, commanding over 36 per cent share nationally.

With this achievement, the company has now led the Australian internal combustion counter-balance forklift market consecutively for 24 years.

More than one in every three internal-combustion counter-balance forklift trucks sold in Australia in 2010 was a Toyota.

TMHA also led the three-wheel and four-wheel battery electric forklifts segments, claiming market leadership in both these categories.

TMHA Executive Vice President & COO, Steve Takacs says that the 2010 sales results reflect Toyota's trusted name in forklift trucks as well as the quality of TMHA's range of counter-balance and warehouse equipment products.

The sales figures according to him, confirm once again the breadth and depth of the TMHA model range, the overall quality of the machines in that range, and the efforts of their nationwide 100% factory-owned branch network in customer service and after-sales product support.

He adds that TMHA offers Australia's most comprehensive range of material handling equipment.

Steve Takacs attributes the success of their products to their parent company Toyota Industries Corporation (TICO) as well as Toyota's industry-leading investment in research and development, coupled with a dedicated commitment to quality.

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