Innovative launches for an innovative company, that could have been the theme when Toyota Material Handling launched its new 8-Series forklift truck range in a series of functions around the country.
The state-by-state functions ranged from a cocktail party in Adelaide to a launch BBQ at the Perth Markets' Cherry Auction. Launch venues included the Adelaide Entertainment Centre, a driver training centre in Perth, and TMH state headquarters in four cities.
Four state dealers conducted combined launches featuring the 8-Series forklifts and the new Toyota Aurion V6, at Toyota car dealerships.
The attendance and level of inquiry at the various state launch functions reflected a customer interest in the new 8-Series machines.
According to Toyoto, the attendance and level of inquiry at the various state launch functions reflected a customer interest in the new 8-Series machines.
The customers and potential customers around the country liked what they saw in the new 8-Series. The 8-Series forklifts meets their wish-list demands by providing increased safety and ergonomics, reducing operating costs and offering greater environmental friendliness.
The innovation showed by the dealerships in their launch activities dovetails neatly with the advances in the new 8-Series over and above the highly-popular 7-Series that it supersedes.
The 8-Series design and development team interviewed some 4500 customers worldwide to obtain feedback on the current industry-leading 7-Series range.
Teams of engineers came to Australia on several occasions to meet with local customers, operators and dealers.
The advancements in the 8-Series reflect Toyota's kaizen philosophy of continual improvement, and the fact that Toyota has by far one of the large research and development budget in the materials handling industry.
The engineers' charter for this new range was to raise QDR (quality, durability and reliability) levels from their already high benchmark, a bold aim given the 7-Series' proven record for QDR.
Outstanding product quality is the key to Toyota's success, not just in forklifts but across its entire product range, Toyota has one of the world's strict quality control regimes.
The Toyota 8-Series forklift range initially includes 23 internal-combustion models from one to three tonne payloads, including petrol/LPG and diesel models with the choice of powershift transmission and compact models.
The Toyota 8-Series improvements over the superseded 7-Series begin with its increased ease of use.
Safety features of the Toyota 8-Series range include Toyota's System of Active Stability (SAS) and Operator Presence Sensing (OPS) as standard equipment.