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Produce market specialist keeps using Toyota forklifts

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A MELBOURNE produce market business has begun commissioning its third fleet of Toyota 7-Series forklifts.

E.T. & B.J. Robinson operates 15 Toyota forklifts in its logistics business that supports fresh produce merchants at the markets in Footscray.

Company principal Eric Robinson initiated the company’s switch to Toyota machines when the 7-Series was launched in 1998.

Regular upgrades for the entire fleet mean the company is now progressively introducing its third generation of Toyota 7-Series forklifts, the majority of which are 1.8-tonne payload 7FG18 models.

In addition to his company fleet, Robinson has been instrumental in introducing 300-400 7-Series forklifts to merchants and wholesalers at the markets.

He has worked in the markets for four decades, beginning five years before the markets moved to their current location.

“There are 700 to 800 Toyota forklifts out of a total population of 1000 at the Melbourne markets - a plethora of Toyotas, and they’re all 7-Series models!” said Robinson. “It’s a sight to be here in the mornings when they’re all working.”

Robinson said he was ready for a change of brands when he saw his first 7-Series Toyota forklift at the markets in 1998.

“I borrowed a 7-Series machine for a night and looked at the development time they’d put into it: operation, electronics and ergonomics,” he said.

“They had it all; everything was perfect and the purchase and operating costs looked good as well.”

Robinson updates the fleet every four years, keeping maintenance costs down and the trade-in price at a premium.

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