Toyo Tyres is leading a new campaign to raise awareness and money for the fight against cancer in men.
As part of this initiative, retailers of Toyo tyres will be selling – throughout next month – bright blue wristbands from the Blue September charity. Toyo Tyres hopes to raise $75,000 for the Blue September charity.
Managing director of Toyo Tyre and Rubber Australia, Michael Rudd explains that the aim of the campaign is to reduce the risk of men dying from cancer by encouraging them to make better lifestyle choices and seeking help sooner rather than later.
Being a very male-dominated segment, the tyre industry offers the right avenue to reach the old-school guys who typically don't talk about their health and disregard the pains and body changes that indicate real problems.
Toyo, through participating Tyreright and Tyrepower dealers, will be selling the blue wristbands for the second year in a row.
Warrnambool Tyrepower dealership proprietor and prostate cancer survivor Peter McInerney was diagnosed with the disease in 2008 at the age of only 51, despite having no history of prostate cancer.
Emphasising the need to get the message across the community, Mr McInerney says that a simple rubber wristband could be all it takes to make a real difference in someone's life.
Australian musician and actor, and Blue September Ambassador Mark Holden, who lost his father and his best friend to prostate cancer, his sister to pancreatic cancer, and has himself battled thyroid cancer in 2010, agrees with Mr McInerney that too many men were unaware or suffering in silence.
He explains that far too many men die each year from cancer; so many could have changed their fate if they knew the signs and spoke up. Early detection gives one the best chance to treat and beat the disease.
Blue September wristbands can be purchased from participating Tyrepower and Tyreright dealers for $5 each.