Total Image group specialises in work wear for Healthcare professionals
- Individual ordering and packaging
- Fit out Kits / Onsite Fit outs
- Customised ordering and catalogues
The industry itself was heavily researched and it was identified that the healthcare industry consisted predominately of women across a wide span of age groups who worked shift work and did not have the time to spend on uniform (launder & purchase). It was also evident that the job roles consisted of a great deal of movement (lifting, bending, and stretching).
A program was then put in place to cater to this unique market with a products and services that matched their lifestyle and working patterns.