Home > Toshiba Tec launches new B2B go-to-market brand as part of growth strategy

Toshiba Tec launches new B2B go-to-market brand as part of growth strategy

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Toshiba Tec Corporation has launched a new global go-to-market brand, Together Information for its Printing Solutions Business as part of a three-year growth strategy. The Tokyo-based company is a leading provider of in-store retail, office and supply chain business solutions.

Toshiba’s strategy of differentiation in its Printing Solutions Business based on unique factors such as eco solutions and vertical solutions is set to enhance the business. Toshiba’s unique eco solutions contribute to the customers from both ecological and economic perspectives with the flagship environmental technology including the world’s first paper reusable system. Toshiba’s vertical solutions, based on versatile information technologies, provide a unique value especially to customers in retail, logistics, and manufacturing industries.

As part of the ongoing development and expansion of its multiple business lines, Toshiba is working to further strengthen cross-channel integration of products and services and to enhance the delivery of holistic solutions to its customers. This focus on synergy, collaboration, communication and ‘togetherness’ is central to Toshiba’s long-term business strategy and underpins its new go-to-market brand message under the Toshiba corporate brand.

Together Information is Toshiba’s vision for how people and organisations create, record, share, manage and display ideas and data. It is based on Toshiba’s belief that the most successful organisations are those that communicate information in the most effective way. Toshiba makes that possible through an integrated portfolio of industry-specific solutions, all of which reflect its commitment to the future of the planet.

Toshihiko Minato, Senior Manager of Marketing Department, Printing Solutions Operations for Toshiba Tec explains that the company has been successful in the printing solutions industry for nearly 40 years thanks to all the efforts of their business partners and employees around the world. However, the growing competition demands that Toshiba develops strong business initiatives for the future. Together Information is the vision that will communicate Toshiba’s ideas and bring success to their solutions and services portfolio.

January 2013 saw the successful launch of Together Commerce, the go-to-market B2B brand vision for Toshiba Global Commerce Solutions, the in-store retail solutions business of Toshiba.

The two brands, Together Commerce and Together Information will strongly drive Toshiba Group’s B2B business into the future.

Toshiba TEC Australia represents the Toshiba Group in Australia.

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