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Store branding concepts from Three Speed

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Three Speed  specialises in developing and implementing store branding concepts for strong customer recognition and maximised sales. Three Speed has more than 18 years of experience in design and store branding and creates effective solutions for retail businesses.

Three Speed uses four step process in its store branding concepts which includes briefing and design quotation, concept design and costing, detailed design and final quotation and store fitout and review. In briefing and design quotation process, Three Speed discusses with its clients about their objectives, target market and competition and then analyses its clients existing stores and then finally prepares fixed cost proposals for the concept design and detailing work.

In concept design and costing process, Three Speed develops the store brand image by including logo, colours and interior design to appeal the target market. Three Speed then prepares a concept floor plan addressing merchandising layout, customer traffic flow, security and staff operations. Then, a full colour three dimensional visuals of the store design is prepared.

In detailed design and final quotation, Three Speed prepares complete architectural detailed drawings for the construction of the store. In store fitout and review procees, Three Speed helps in obtaining all council and local authority approvals for the fitout.

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